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	<title>The Product</title>
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	<link>http://www.the-product.org</link>
	<description>Hello, we are The Product a berlin-based spatial and media-related design practice.</description>
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		<title>Objectmachine0020</title>
		<link>http://www.the-product.org/objectmachine0020</link>
		<comments>http://www.the-product.org/objectmachine0020#comments</comments>
		<pubDate>Tue, 31 Jul 2012 07:39:28 +0000</pubDate>
		<dc:creator>d3</dc:creator>
				<category><![CDATA[Objectmachines]]></category>

		<guid isPermaLink="false">http://www.the-product.org/?p=1070</guid>
		<description><![CDATA[Diffusion Limited Aggregation &#8230; y generic levitra online eah and what do I care?]]></description>
				<content:encoded><![CDATA[
<p> <a href="http://www.the-product.org/objectmachine0020"><img src="http://www.the-product.org/blog/wp-content/uploads/2012/07/object0020-001.jpg" alt="" title="object0020-001" width="640" height="480" /></a><br />
Diffusion Limited Aggregation &#8230; y
<div style="display: none"><a href='http://buycheaplevitraonline.org' title='generic levitra online'>generic levitra online</a></div>
<p>eah and what do I care?<br />
<span id="more-1070"></span><br />
<img src="http://www.the-product.org/blog/wp-content/uploads/2012/07/object0020-002.jpg" alt="" title="object0020-002" width="640" height="480" /> </p>
]]></content:encoded>
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		</item>
		<item>
		<title>The Booklet.</title>
		<link>http://www.the-product.org/news-the-booklet</link>
		<comments>http://www.the-product.org/news-the-booklet#comments</comments>
		<pubDate>Thu, 08 Mar 2012 14:57:04 +0000</pubDate>
		<dc:creator>d3</dc:creator>
				<category><![CDATA[Recent Activities]]></category>

		<guid isPermaLink="false">http://www.the-product.org/?p=1019</guid>
		<description><![CDATA[We have just finished the production of a small book about … us. It is a well-crafted small edition of 20 copies. We used hand-sewing and laser-cutting to achieve the ever important ambivalence between the physical and the virtual.]]></description>
				<content:encoded><![CDATA[<p><img src="http://www.the-product.org/blog/wp-content/uploads/2012/03/aussen_01.jpg" alt="" title="aussen_01" width="640" height="480" class="alignnone size-full wp-image-1026" /></p>
<p>We have just finished the production of a small book about … us. It is a well-crafted small edition of 20 copies. We used hand-sewing and laser-cutting to achieve the ever important ambivalence between the physical and the virtual.</p>
<p><img src="http://www.the-product.org/blog/wp-content/uploads/2012/03/innen_02.jpg" alt="" title="innen_02" width="640" height="480" class="alignnone size-full wp-image-1029" /></p>
<p><img src="http://www.the-product.org/blog/wp-content/uploads/2012/03/innen_01.jpg" alt="" title="innen_01" width="640" height="480" class="alignnone size-full wp-image-1028" /></p>
<p><img src="http://www.the-product.org/blog/wp-content/uploads/2012/03/aussen_02.jpg" alt="" title="aussen_02" width="640" height="480" class="alignnone size-full wp-image-1027" /></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Optimistic Gizmos and Melancholy Gadgets</title>
		<link>http://www.the-product.org/optimistic-gizmos-and-melancholy-gadgets</link>
		<comments>http://www.the-product.org/optimistic-gizmos-and-melancholy-gadgets#comments</comments>
		<pubDate>Thu, 26 Jan 2012 09:57:40 +0000</pubDate>
		<dc:creator>d3</dc:creator>
				<category><![CDATA[Teaching]]></category>

		<guid isPermaLink="false">http://www.the-product.org/?p=929</guid>
		<description><![CDATA[<p>Media Design Course at <a title="HfK Bremen" href="http://hfk-bremen.de" target="_blank">HfK Bremen</a>, Summer 2011.</p>
<p>Auf den ersten Blick sind Gadgets Apparate mit einem etwas merkw&#252;rdigem Wesen. Sie sind dingliche Beschreibungen von oft allt&#228;glichen Situation. Nicht selten bel&#228;chelt, sind sie die Grenzg&#228;nger, die Narren unter den Gestaltungen. Doch genau wie der Narr, k&#246;nnen und d&#252;rfen auch sie die wahre Natur der Dinge benennen.</p>
<p>In diesem Kurs wollen wir uns die ambivalente Natur des Gadgets zu eigen machen und Apparate entwerfen und konstruieren, die, befreit von der Kategorie des unmittelbaren Zwecks, eine narrative Qualit&#228;ten entfallten. Unsere Gadgets werden Spiegel, Katalysatoren oder W&#252;nsche sein.</p>
<p>Ein Ausf&#252;hrliche Beschreibung der Projekte findet sich in diesem <a href="../wp-content/uploads/2012/01/optimistic-gizmos-and-melancholy-gadgets.pdf">Pamphlet</a>.</p>
<p><em>Lecturer</em><br /> Prof. Dennis Paul</p>
<p><em>Students</em><br /> Michael Berndt<br /> Florian Born<br /> Peter Buczkowski<br /> Marcel Helmer<br /> Henrik Nieratschker<br /> Jonas Otto<br /> Rasmus Rienecker<br /> Lukas Zerbst<br /> Denine Thode<br /> Okan G&#252;rsel<br /> Julian Thies<br /> Vanessa Dreier</p>
]]></description>
				<content:encoded><![CDATA[<p> <img class="alignnone size-full wp-image-957" title="optimistic-gizmos-and-melancholy-gadgets_titel" src="http://www.the-product.org/blog/wp-content/uploads/2012/01/optimistic-gizmos-and-melancholy-gadgets_titel.jpg" alt="" width="640" height="480"/></p>
<p><span id="more-929"></span></p>
<p><img class="alignnone size-full wp-image-948" title="optimistic-gizmos-and-melancholy-gadgets_henrik" src="http://www.the-product.org/blog/wp-content/uploads/2012/01/optimistic-gizmos-and-melancholy-gadgets_henrik.jpg" alt="" width="640" height="480" /></p>
<p><img title="optimistic-gizmos-and-melancholy-gadgets_rasmus" src="http://www.the-product.org/blog/wp-content/uploads/2012/01/optimistic-gizmos-and-melancholy-gadgets_rasmus.jpg" alt="" width="640" height="480" /></p>
<p><img title="optimistic-gizmos-and-melancholy-gadgets_jonas" src="http://www.the-product.org/blog/wp-content/uploads/2012/01/optimistic-gizmos-and-melancholy-gadgets_jonas.jpg" alt="" width="640" height="480" /></p>
<p><img title="optimistic-gizmos-and-melancholy-gadgets_marcel" src="http://www.the-product.org/blog/wp-content/uploads/2012/01/optimistic-gizmos-and-melancholy-gadgets_marcel.jpg" alt="" width="640" height="480" /></p>
<p><img title="optimistic-gizmos-and-melancholy-gadgets_lukas" src="http://www.the-product.org/blog/wp-content/uploads/2012/01/optimistic-gizmos-and-melancholy-gadgets_lukas.jpg" alt="" width="640" height="480" />Rich Text AreaToolbarBold (Ctrl + B)Italic (Ctrl + I)Strikethrough (Alt + Shift + D)Unordered list (Alt + Shift + U)Ordered list (Alt + Shift + O)Blockquote (Alt + Shift + Q)Align Left (Alt + Shift + L)Align Center (Alt + Shift + C)Align Right (Alt + Shift + R)Insert/edit link (Alt + Shift + A)Unlink (Alt + Shift + S)Insert More Tag (Alt + Shift + T)Toggle spellchecker (Alt + Shift + N)?<br />
Toggle fullscreen mode (Alt + Shift + G)Show/Hide Kitchen Sink (Alt + Shift + Z)<br />
FormatFormat?<br />
UnderlineAlign Full (Alt + Shift + J)Select text color?<br />
Paste as Plain TextPaste from WordRemove formattingInsert custom characterOutdentIndentUndo (Ctrl + Z)Redo (Ctrl + Y)Help (Alt + Shift + H)</p>
<p>Path: </p>
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		</item>
		<item>
		<title>Soundmachines</title>
		<link>http://www.the-product.org/soundmachines</link>
		<comments>http://www.the-product.org/soundmachines#comments</comments>
		<pubDate>Mon, 16 Jan 2012 12:33:36 +0000</pubDate>
		<dc:creator>senorpako</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Frontpage]]></category>
		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.the-product.org/?p=846</guid>
		<description><![CDATA[<p><strong>An instrument for performing electronic music</strong></p>
<p>Three units, which are resembling standard record players, translate concentric visual patterns into control signals for further processing in any music software. The rotation of the discs, each holding three tracks, can be synced to a sequencer.<br />
The Soundmachines premiered on the Volkswagen New Beetle stand at the IAA motor show in late Summer 2011. In cooperation with the sounddesigner/ producer Yannick Labbé of TRICKSKI fame, we developed three unique discs, each controlling one track of an Ableton Live Set exclusively made for the Event. The show was supported by a set of realtime generated visuals, running on a 25m wide LED wall.</p>
<p><a href="http://www.oneone-studio.com" target="_blank">One/One</a><br />
TheProduct*<br />
©2011</p>
<p><em>Client</em><br />
Volkswagen</p>
<p><em>Agency</em><br />
Vok Dams, Hamburg</p>
<p><em>Sounddesign/Producer IAA</em><br />
<a href="http://www.yannicklabbe.com/" target="_blank"> Yannick Labbé</a></p>
<p><em>Special Thanks</em><br />
<a href="http://matt.karau.com" target="_blank"> Matt Karau<br />
</a><a title="Lorenzo Cercelletta" href="http://www.behance.net/lorenzocercelletta" target="_blank">Lorenzo Cercelletta</a><a href="http://invertednothing.com" target="_blank"><br />
Andreas Schmelas</a></p>
]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-867" title="soundmachines" src="http://www.the-product.org/blog/wp-content/uploads/2012/01/soundmachines_totale.jpg" alt="" width="640" height="480" /></p>
<p><span id="more-846"></span></p>
<p><iframe src="http://player.vimeo.com/video/35014340?title=0&amp;byline=0&amp;portrait=0" frameborder="0" width="640" height="360"></iframe></p>
<p><img class="alignnone size-full wp-image-865" title="soundmachines disk" src="http://www.the-product.org/blog/wp-content/uploads/2012/01/soundmachines_detail.jpg" alt="" width="640" height="480" /></p>
<p><img class="alignnone size-full wp-image-866" title="soundmachines hardware" src="http://www.the-product.org/blog/wp-content/uploads/2012/01/soundmachines_hardware.jpg" alt="" width="640" height="480" /></p>
<p><img class="alignnone size-full wp-image-921" title="soundmachines yannick iaa" src="http://www.the-product.org/blog/wp-content/uploads/2012/01/soundmachines_yannick_iaa.jpg" alt="" width="640" height="480" /></p>
<p><img class="alignnone size-full wp-image-920" title="soundmachines kid iaa" src="http://www.the-product.org/blog/wp-content/uploads/2012/01/soundmachines_kid_iaa.jpg" alt="" width="640" height="480" /></p>
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		<slash:comments>75</slash:comments>
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		<item>
		<title>The Y-Table at DAZ</title>
		<link>http://www.the-product.org/the-y-table-at-daz</link>
		<comments>http://www.the-product.org/the-y-table-at-daz#comments</comments>
		<pubDate>Tue, 25 Oct 2011 13:59:47 +0000</pubDate>
		<dc:creator>jens</dc:creator>
				<category><![CDATA[Recent Activities]]></category>

		<guid isPermaLink="false">http://www.the-product.org/?p=735</guid>
		<description><![CDATA[Yesterday, we set up a large version of the Y-Table at the DAZ, German Architecture Centre. &#160; The Y-Table [DAZ version] by The Anxious Prop, in collaboration with DAZ and Raumtaktik, 2011 The Y-Table is not a finished object. It is a customizable workstation that is CNC fabricated, built only on-demand to help resolve the [...]]]></description>
				<content:encoded><![CDATA[<p>Yesterday, we set up a large version of the Y-Table at the DAZ, German Architecture Centre.</p>
<p>&nbsp;</p>
<blockquote><p>The Y-Table [DAZ version] by The Anxious Prop, in collaboration with DAZ and<br />
Raumtaktik, 2011</p>
<p>The Y-Table is not a finished object. It is a customizable workstation that is<br />
CNC fabricated, built only on-demand to help resolve the common creative<br />
questions of its users. As a sustainable approach, it is a customizable idea<br />
designed to facilitate specific production processes while keeping material<br />
excess to a minimum. The Y-Table always keeps its distinctive three-partite<br />
form, but its dimensions and surface-features vary from use to use, from site<br />
to site.</p>
<p>The DAZ version was developed by Matthias Böttger, Silke Johannes [+DAZ team],<br />
Ludwig Engel [Raumtaktik], Mendel Heit, Patrick Kochlik, Jens Wunderling, Jan<br />
Bovelet, and Luis Berríos-Negrón.</p>
<p>The Y-Table was initially a participatory installation for Case 3 of The<br />
Anxious Prop at Salon Populaire in 2010. It served as an interface and<br />
large-scale template for the collective and the audience to come together<br />
through the<br />
editing and binding of The Black Swan Issue feuilleton. The initial concept was<br />
a collaboration between Luis Berríos-Negrón, Elín Hansdóttir, Mendel Heit,<br />
Fotini Lazaridou-Hatzigoga, and The Product.</p></blockquote>
<p><a href="http://www.the-product.org/blog/wp-content/uploads/2011/10/ytable_theproduct.jpg"><img class="alignnone size-full wp-image-737" title="ytable_theproduct" src="http://www.the-product.org/blog/wp-content/uploads/2011/10/ytable_theproduct.jpg" alt="" width="640" height="428" /></a></p>
<p>&nbsp;</p>
]]></content:encoded>
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		<item>
		<title>Golden.</title>
		<link>http://www.the-product.org/golden</link>
		<comments>http://www.the-product.org/golden#comments</comments>
		<pubDate>Wed, 19 Oct 2011 18:27:06 +0000</pubDate>
		<dc:creator>jens</dc:creator>
				<category><![CDATA[Recent Activities]]></category>

		<guid isPermaLink="false">http://www.the-product.org/?p=731</guid>
		<description><![CDATA[Our interactive installation SOL is golden. Not only its outer shell, but also at the 2012 Annual Multimedia Award, which we won in the Event/Game/Installation category. A hearty thank you to the jury! &#160;]]></description>
				<content:encoded><![CDATA[<p>Our <a title="SOL interactive installation" href="http://www.the-product.org/sol">interactive installation SOL </a>is golden.</p>
<p>Not only its outer shell, but also at the <a href="http://www.annual-multimedia.de/gewinner_2012/">2012 Annual Multimedia Award</a>, which we won in the Event/Game/Installation category.</p>
<p>A hearty thank you to the jury!</p>
<p><a href="http://www.the-product.org/blog/wp-content/uploads/2011/10/golden.jpg"><img class="alignnone size-full wp-image-732" title="golden" src="http://www.the-product.org/blog/wp-content/uploads/2011/10/golden.jpg" alt="" width="640" height="425" /></a></p>
<p>&nbsp;</p>
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		<item>
		<title>Installation Storage Art</title>
		<link>http://www.the-product.org/installation-storage-art</link>
		<comments>http://www.the-product.org/installation-storage-art#comments</comments>
		<pubDate>Mon, 26 Sep 2011 12:33:09 +0000</pubDate>
		<dc:creator>jens</dc:creator>
				<category><![CDATA[By-Product]]></category>

		<guid isPermaLink="false">http://www.the-product.org/?p=724</guid>
		<description><![CDATA[The arms of our visual turntables, turned into a piece of art, for storage.]]></description>
				<content:encoded><![CDATA[<p>The arms of our visual turntables, turned into a piece of art, for storage.</p>
<p><a href="http://www.the-product.org/blog/wp-content/uploads/2011/09/tonarme.jpg"><img class="alignnone size-full wp-image-725" title="tonarme" src="http://www.the-product.org/blog/wp-content/uploads/2011/09/tonarme.jpg" alt="" width="576" height="894" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WUNDER</title>
		<link>http://www.the-product.org/wunder</link>
		<comments>http://www.the-product.org/wunder#comments</comments>
		<pubDate>Thu, 22 Sep 2011 13:51:38 +0000</pubDate>
		<dc:creator>jens</dc:creator>
				<category><![CDATA[Recent Activities]]></category>

		<guid isPermaLink="false">http://www.the-product.org/?p=716</guid>
		<description><![CDATA[We are happy to announce the opening of the wonderful exhibition &#8220;Wunder &#8211; Art, Science and Religion from the 4th Century to the Present&#8221; at Deichtorhallen, Hamburg, to which we contributed three interactive, collaborative and transformative installations on the specially curated &#8220;childrens&#8217; path&#8221;. From the curators&#8217; description: WONDER (Miracle) is a word that bursts boundaries. [...]]]></description>
				<content:encoded><![CDATA[<p>We are happy to announce the opening of the wonderful exhibition &#8220;<a title="WUNDER" href="http://www.wunder-ausstellung.de/?site_language=EN">Wunder &#8211; Art, Science and Religion from the 4th Century to the Present</a>&#8221; at Deichtorhallen, Hamburg, to which we contributed three interactive, collaborative and transformative installations on the specially curated &#8220;childrens&#8217; path&#8221;.</p>
<p>From the curators&#8217; description:</p>
<blockquote><p>WONDER (Miracle) is a word that bursts boundaries. This exhibition taps into its explosive potential, tracing the arc of the miracle throughout different times and disciplines. Centering on works of contemporary art, it develops its arguments by assembling objects from many different spheres and allowing them to enter into dialogue with one another: a technical innovation stands next to an artwork exploring the western fascination with technology; a Christian rendition of the Vera Icon is flanked by a video work that flouts all notions of authenticity; the visualization of sub-atomic particles in a cloud chamber is juxtaposed with the emotions made visible by an art installation.</p></blockquote>
<p>The Exhibition will be on until February 5th, 2012.</p>
<p><a href="http://www.the-product.org/blog/wp-content/uploads/2011/09/schalterraum.jpg"><img class="size-full wp-image-717 alignnone" title="Schalterraum (Switch Room)" src="http://www.the-product.org/blog/wp-content/uploads/2011/09/schalterraum.jpg" alt="" width="640" height="460" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<item>
		<title>Rube Goldberg Processor</title>
		<link>http://www.the-product.org/rube-goldberg-processor</link>
		<comments>http://www.the-product.org/rube-goldberg-processor#comments</comments>
		<pubDate>Tue, 05 Jul 2011 15:28:07 +0000</pubDate>
		<dc:creator>senorpako</dc:creator>
				<category><![CDATA[Teaching]]></category>

		<guid isPermaLink="false">http://www.the-product.org/?p=662</guid>
		<description><![CDATA[<p>Media Design Workshop at HfG Karlsruhe, Spring 2011</p>
<p>Our everyday life is more and more captured and stored as digital data. The promise says that an extensive collection of data can be translated into objective information, whereas the translation of data depends on the subjective selection of algorithms and devices.</p>
<p>The digital Rube Goldberg Processor articulates this subjectivity of data by transforming a flickr image in an endless cycle of interconnected computers and algorithms.</p>
<p><em>Communication Design Department</em><br />
Prof. Florian Pfeffer<br />
Indra Häußler</p>
<p><em>Lecturer</em><br />
<a title="Jens Wunderling" href="http://jenswunderling.com"> Jens Wunderling</a><br />
<a title="Patrick Kochlik" href="http://senorpako.de"> Patrick Kochlik</a></p>
<p><em>Students</em><br />
<a title="Mathias Gieselmann" href="http://www.mazed.de">Matthias Gieselmann</a><br />
Kirstin Griech<br />
<a title="Stefanie Miller" href="http://www.stefaniemiller.de/">Stefanie Miller</a><br />
Simon Schelsky<br />
Nadja Schoch<br />
<a title="Lisa Stöckel" href="http://www.lisastoeckel.de/">Lisa Stöckel</a></p>
]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.the-product.org/rube-goldberg-processor"><img class="alignnone size-full wp-image-671" title="rubegoldberg_totale_grey_web" src="http://www.the-product.org/blog/wp-content/uploads/2011/05/rubegoldberg_totale_grey_web.png" alt="" width="640" height="425" /></a></p>
<p><span id="more-662"></span></p>
<p><iframe src="http://player.vimeo.com/video/26013639?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff" frameborder="0" width="640" height="360"></iframe></p>
<p>&nbsp;</p>
<p><a href="http://www.the-product.org/blog/wp-content/uploads/2011/05/rubegoldberg_flickrToText_grey_web.jpg"><img class="alignnone size-full wp-image-664" title="rubegoldberg_flickrToText_grey_web" src="http://www.the-product.org/blog/wp-content/uploads/2011/05/rubegoldberg_flickrToText_grey_web.jpg" alt="" width="640" height="425" /></a></p>
<p><a href="http://www.the-product.org/blog/wp-content/uploads/2011/05/rubegoldberg_textToGraphics_grey_web.jpg"><img class="alignnone size-full wp-image-669" title="rubegoldberg_textToGraphics_grey_web" src="http://www.the-product.org/blog/wp-content/uploads/2011/05/rubegoldberg_textToGraphics_grey_web.jpg" alt="" width="640" height="425" /></a></p>
<p><a href="http://www.the-product.org/blog/wp-content/uploads/2011/05/rubegoldberg_graphicsToSound_grey_web.jpg"><img class="alignnone size-full wp-image-665" title="rubegoldberg_graphicsToSound_grey_web" src="http://www.the-product.org/blog/wp-content/uploads/2011/05/rubegoldberg_graphicsToSound_grey_web.jpg" alt="" width="640" height="425" /></a></p>
<p><a href="http://www.the-product.org/blog/wp-content/uploads/2011/05/rubegoldberg_soundToPrint_grey_web.jpg"><img class="alignnone size-full wp-image-668" title="rubegoldberg_soundToPrint_grey_web" src="http://www.the-product.org/blog/wp-content/uploads/2011/05/rubegoldberg_soundToPrint_grey_web.jpg" alt="" width="640" height="425" /></a></p>
<p><a href="http://www.the-product.org/blog/wp-content/uploads/2011/05/rubegoldberg_printToFlickr_grey_web.jpg"><img class="alignnone size-full wp-image-667" title="rubegoldberg_printToFlickr_grey_web" src="http://www.the-product.org/blog/wp-content/uploads/2011/05/rubegoldberg_printToFlickr_grey_web.jpg" alt="" width="640" height="425" /></a><a href="http://www.the-product.org/blog/wp-content/uploads/2011/05/rubegoldberg_totale_exhibition_grey_web.jpg"><img class="alignnone size-full wp-image-670" title="rubegoldberg_totale_exhibition_grey_web" src="http://www.the-product.org/blog/wp-content/uploads/2011/05/rubegoldberg_totale_exhibition_grey_web.jpg" alt="" width="640" height="425" /></a></p>
<p><a href="http://www.the-product.org/blog/wp-content/uploads/2011/05/rubegoldberg_grids_grey_web.jpg"><img class="alignnone size-full wp-image-666" title="rubegoldberg_grids_grey_web" src="http://www.the-product.org/blog/wp-content/uploads/2011/05/rubegoldberg_grids_grey_web.jpg" alt="" width="640" height="425" /></a></p>
<p>&nbsp;</p>
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		<title>The Aesthetics of Generative Design</title>
		<link>http://www.the-product.org/the-aesthetics-of-generative-design</link>
		<comments>http://www.the-product.org/the-aesthetics-of-generative-design#comments</comments>
		<pubDate>Thu, 28 Apr 2011 11:58:56 +0000</pubDate>
		<dc:creator>d3</dc:creator>
				<category><![CDATA[Teaching]]></category>

		<guid isPermaLink="false">http://www.the-product.org/?p=653</guid>
		<description><![CDATA[<p><strong>is a workshop we gave in february 2011 at the <a href="http://ciid.dk/">Copenhagen Institute of Interaction Design</a></strong></p>
<p>Software is omnipresent. Every computer is driven by software. Software is composed of algorithms, sets of rules, that describe processes. Algorithms are a way for humans to negotiate with machines, a strange and beautiful communication. In recent years, designers have become increasingly interested in this algorithmic approach. They have transformed software into a new material to design with. ‘Generative Design’ emerged. In this 2-week workshop the students were concerned with the implications, the potential and aesthetics of Generative Design. They conceived a series of works ranging from computer-generated posters to interactive objects and installations, to concepts commenting on software itself. In this exhibition, we shed a little bit of light on the strange and beautiful world of algorithmic design.<br />
--<br />
The Emergent<br />
The Many<br />
The Mnemonic<br />
The Parametric<br />
The Precise<br />
The Procedural<br />
The Responsive<br />
--</p>

<p><strong>Credits</strong></p>
<p>Some photographs were taken by Yufan Wang and some by Chris Bierbower.</p>
]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.the-product.org/the-aesthetics-of-generative-design"><img title="004-y" src="http://www.the-product.org/blog/wp-content/uploads/2011/03/004-y.jpg" alt="" width="640" height="480" /></a></p>
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<p><img title="003-y" src="http://www.the-product.org/blog/wp-content/uploads/2011/03/003-y.jpg" alt="" width="640" height="480" /></p>
<p><img title="007-y" src="http://www.the-product.org/blog/wp-content/uploads/2011/03/007-y.jpg" alt="" width="640" height="480" /></p>
<p><img title="004-y" src="http://www.the-product.org/blog/wp-content/uploads/2011/03/004-y.jpg" alt="" width="640" height="480" /></p>
<p><img title="005-y" src="http://www.the-product.org/blog/wp-content/uploads/2011/03/005-y.jpg" alt="" width="640" height="480" /></p>
<p><img title="006-y" src="http://www.the-product.org/blog/wp-content/uploads/2011/03/006-y.jpg" alt="" width="640" height="480" /></p>
<p><img title="002" src="http://www.the-product.org/blog/wp-content/uploads/2011/03/002.jpg" alt="" width="640" height="480" /></p>
<p><img title="008-p" src="http://www.the-product.org/blog/wp-content/uploads/2011/03/008-p.jpg" alt="" width="640" height="480" /></p>
<p><img title="009-p" src="http://www.the-product.org/blog/wp-content/uploads/2011/03/009-p.jpg" alt="" width="640" height="480" /></p>
<p><img title="010-p" src="http://www.the-product.org/blog/wp-content/uploads/2011/03/010-p.jpg" alt="" width="640" height="480" /></p>
<p><img title="011-p" src="http://www.the-product.org/blog/wp-content/uploads/2011/03/011-p.jpg" alt="" width="640" height="480" /></p>
<p><img title="012-p" src="http://www.the-product.org/blog/wp-content/uploads/2011/03/012-p.jpg" alt="" width="640" height="480" /></p>
<p><img title="001" src="http://www.the-product.org/blog/wp-content/uploads/2011/03/001.jpg" alt="" width="640" height="480" /></p>
<p><em>Video documentations made by the students themselves</em></p>
<p>
<iframe src="http://player.vimeo.com/video/21246668?color=ffffff" frameborder="0" width="640" height="360"></iframe></p>
<p><iframe src="http://player.vimeo.com/video/20504579?color=ffffff" frameborder="0" width="640" height="360"></iframe></p>
<p><iframe src="http://player.vimeo.com/video/21270060?color=ffffff" frameborder="0" width="640" height="360"></iframe></p>
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