Hello, we are were The Product, a berlin-based studio for spatial and media-related design.

We conceived design concepts. We created installations. We animated surfaces. We designed spaces.
We developed objects. And we extensively thought about the application and combination of technologies
in meaningful ways. Discontinued in 2012.


Feel free to contact us,
check out all projects,
skim through our recent activities,
or look at our teaching activities.

Manifesto.

We Love People
We *only* design for people. We believe that people are interesting, capable and intelligent. We also believe that they are complicated, rational, and emotional beings. We think that anticipation and fascination is the key to creating challenging and interesting situations.

Zeitgeist
When we do what we do, we are well aware of the fact, that all we do is deeply embedded into some kind of context. This context often is called zeitgeist. We like the notion of zeitgeist. We also like to believe, that we are aware of zeitgeist and are capable of drawing from its creative power.

Networks
We never work alone. The projects we do almost always involve a wide range of expertise. We don’t know everything. If we feel that we need support for certain aspects of a project we sure know someone in our network who backs us up.

Fascination and Anticipation
A reoccurring theme in our work is the concept of fascination. We believe that creating fascination is key to a successful piece of work. People who are fascinated about something develop curiosity and are willing to invest time, thought and passion. Another theme is anticipation. Only when people believe that they can anticipate the outcome of an action, they are willing to get involved; no matter if their anticipation is meet or challenged.

Comprehensible versus Admirable
Making someone understand is a beautiful goal. We are proud to think of ourselves as designers who are able to use a variety of materials, technologies and disciplines to make people understand. There is a flipside to understanding though; it can be disenchanting too. It is like finding out that David Copperfield slowly rotates a room to create the illusion that the statue of liberty has been removed from the face of new york. We believe that it is vital to keep a subtle balance between the comprehensible and the incomprehensible. A grain of incomprehensibility leaves room for admiration.

Function versus Emotion
We believe that we have grown beyond the idea that the quality of design can be measured by its functional value. We certainly value functional designs but we are aware of the fact that a piece of work can be quite spectacular yet dysfunctional. Sometimes we even value the dysfunctional more than the functional aspects as they are often the source of poetic situations, empathy and emotion. Take for example cats and dogs. Research has shown that cats are perceived as being more intelligent than dogs, because they frequently disobey orders; an obviously dysfunctional behavior. We like to play with both. By the way are you a dog- or cat-person?

^^^



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Contact.


The Product
Studio for spatial, media-related Design

Berlin Office


hello[at]the-product.org
Reichenberger Strasse 124
10999 Berlin
Germany

Phone: +49 30 60988352-0
Fax  : +49 30 60988352-9

Bremen Office


hello[at]the-product.org
Charlottenstrasse 18
28203 Bremen
Germany





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