We Love People
We *only* design for people. We believe that people are interesting, capable and intelligent. We also believe that they are complicated, rational, and emotional beings. We think that anticipation and fascination is the key to creating challenging and interesting situations.
When we do what we do, we are well aware of the fact, that all we do is deeply embedded into some kind of context. This context often is called zeitgeist. We like the notion of zeitgeist. We also like to believe, that we are aware of zeitgeist and are capable of drawing from its creative power.
We never work alone. The projects we do almost always involve a wide range of expertise. We don’t know everything. If we feel that we need support for certain aspects of a project we sure know someone in our network who backs us up.
Fascination and Anticipation
A reoccurring theme in our work is the concept of fascination. We believe that creating fascination is key to a successful piece of work. People who are fascinated about something develop curiosity and are willing to invest time, thought and passion. Another theme is anticipation. Only when people believe that they can anticipate the outcome of an action, they are willing to get involved; no matter if their anticipation is meet or challenged.
Comprehensible versus Admirable
Making someone understand is a beautiful goal. We are proud to think of ourselves as designers who are able to use a variety of materials, technologies and disciplines to make people understand. There is a flipside to understanding though; it can be disenchanting too. It is like finding out that David Copperfield slowly rotates a room to create the illusion that the statue of liberty has been removed from the face of new york. We believe that it is vital to keep a subtle balance between the comprehensible and the incomprehensible. A grain of incomprehensibility leaves room for admiration.
Function versus Emotion
We believe that we have grown beyond the idea that the quality of design can be measured by its functional value. We certainly value functional designs but we are aware of the fact that a piece of work can be quite spectacular yet dysfunctional. Sometimes we even value the dysfunctional more than the functional aspects as they are often the source of poetic situations, empathy and emotion. Take for example cats and dogs. Research has shown that cats are perceived as being more intelligent than dogs, because they frequently disobey orders; an obviously dysfunctional behavior. We like to play with both. By the way are you a dog- or cat-person?